Digital Libraries Network is for health librarians and trainers in the UK, interested in promotion and training.

Wednesday, July 09, 2003

Here are the top tips for marketing suggested by librarians at today's DLnet event in Sheffield - watch out for training tips, to be posted tomorrow:

- persevere and use every opportunity to promote yourself and your service (anonymous)
- go for visual impact - use promotional tools such as leaflets and posters as well as the odd freebie (anonymous)
- try to reach out to as many people as possible at the same time, through regular bulletins for example (anonymous)
- go to the dining rooms in your organisation - you'll find most people there at some point! (anonymous)
- focus on the "what's in it for me" elements to sell your service to health professionals (Kay Moore)
- draw attention to information by means of an eyecatching unexpected word or phrase e.g. I use NeLH ASK me why stickers (anonymous)
- Make use of Head of Clinical Department secretaries email lists for important messages (Sarah Sutton)
- Update publicity for resources (e.g. Cochrane Library) the same time as the resources themselves are updated (anonymous)
- Timing is everything (anonymous)
- Get out and meet people (anonymous)

The DLnet events are designed to get librarians sharing ideas and experiences of training and marketing, with an emphasis on reaching beyond the library walls. Not always easy given the time constraints most librarians face, and that's where we hope the sharing of tips and tricks will help.


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