Digital Libraries Network is for health librarians and trainers in the UK, interested in promotion and training.

Friday, August 01, 2003

Marketing Training

More aggressive marketing techniques needed?

To market our training, we are currently trying mail shots to specific individuals in the Trust - Consultant Education Leads; specialist nurses and senior sisters. In the mailing pack is a letter marketing our training, a training prospectus and an expression of interest slip. If they send the slip back expressing interest in training, either for themselves or their staff, we will contact them. We're hoping that this more aggressive style of marketing, targetting specific people will be more effective than simply posting flyers around, advertising via our website (which relies on staff actually looking at it and doesn't target the staff who never use the Library) etc. So we will see if it works - we'll report back if it's successful...here's hoping...
Zoë Debenham, Royal Shrewsbury Hospitals NHS Trust


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