DLnet

Digital Libraries Network is for health librarians and trainers in the UK, interested in promotion and training.

Friday, August 01, 2003

Themed marketing

Whilst sorting through various piles of paper which have appeared over the year, I came across this from the MLA conference:

Poster presentation: Theme of the month marketing (doesn't appear to be on the conference website yet)
From University of Texas Southwestern Medical Center - Dallas, explains how library staff felt marketing of multiple products resulted in "a disorganized Library appearance" and "diluting the messages sent to our clients". They then came up with the idea of themed marketing, focusing on one product or service each month, e.g. new library home page, OVID Online, PDAs etc. They cut down on the number of displays and standardised the format of materials. No information given, though, on impact this had.

Maybe other DLnet bloggers can suggest their tried and tested approaches to effective marketing? What impact did your innovations have?

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