DLnet

Digital Libraries Network is for health librarians and trainers in the UK, interested in promotion and training.

Tuesday, August 12, 2003

Useful web sites

I came across an article in Marketing Library Services, which usually makes interesting reading tho' not all contents are available in full text online. This reports on a conference of the Association of College and Research Libraries (ACRL) and points to some very useful resources on the ACRL web site:

- the @ Your Library toolkit for marketing academic and research libraries

- from the same page, a whole range of useful bits and bobs, such as slogans you can use, case studies, 100 Ways to Reach your Faculty, lots of stuff about advocacy, useful links and more

- a growing best practices page - only a handful of examples yet but an interesting way of sharing ideas

- documentation about strategic marketing from 3M, including how to plan, using the Awareness, Interest, Desire, Action (AIDA) model

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