Digital Libraries Network is for health librarians and trainers in the UK, interested in promotion and training.

Tuesday, October 14, 2003


I finally got round to reading the October issue of Information World Review and came across a little snippet about the latest marketing activities at Oxford Brookes University (on the back page if you have a copy - if you don't get a copy, you can sign up at their web site). They are targeting freshers with a campaign "Drink - satisfy your thirst for knowledge", giving away bottled water with the library's URL printed on the label.

There's also an interesting piece by Gerry McGovern, The age of less gene. In it, McGovern talks about how we need to learn to communicate less - i.e. less long Web pages and shorter and snappier chunks of information: "..we need to stand back and ask whether our communication has become overweight". So on that note, I'll stop typing now!


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