Marketing, Evaluation and User Needs

If you are considering marketing or evaluating your library / information service or examining the user needs of your users you may find these books useful as a starting point:

Marketing concepts for libraries. (2002) Elliot, E. ISBN 1856044262 Facet Publishing.

How to market your library service effectively (1998) Coote, H. ISBN 0851423965 Aslib.

Assessing information needs: tools techniques and concepts (2000) Nicholas, D. ISBN 0851424666 Europa Publications.